🔆 Daily reflection: Clear to you, not to them - Part 2

Hi Reader, Monday, I wrote about how easy it is to be unclear to the market while thinking you're perfectly clear. Jason Cohen, founder of WP Engine, wrote back: "I think you're often unclear to yourself too. Ask 10 employees to explain your strategy in a few sentences. See how many have any answer, and how much it overlaps." He's pointing at what has to be in place before my story even starts. My problem at Unit4 was the communication end. I knew what made us rare. PJ told me to my face that...